What Photos a Bloomington Restaurant Needs for Its Website, Menu, Google, and Social

Summary

John breaks down the types of photos a Bloomington restaurant or bar needs across its website, social media, and review platforms. For the website, he says you need your best, most luxurious, most premium-looking food, photographed as well as humanly possible by someone who knows what they are doing. You also need environmental shots that show what the place actually looks like, ideally with customers or people who look like customers, so it appears that people genuinely come there. For Google and similar review platforms, he notes you cannot really control those images since they come from customers’ phones, and that is fine because viewers expect real, casual photos there. But on your own website and social channels, the imagery should be the most polished and expertly lit possible, because that is where people typically see you first.

Answer

What kind of photos should a food business, a restaurant or bar, have between your website, your socials, and your reviews on Google? The short answer is there’s all kinds. If you’re going to have a website talking about your restaurant, you need to show your best, most luxurious, most premium-looking foods, photographed the best way humanly possible by someone who knows what they’re doing. You’ve got to have environmental situations in your restaurant too, you’ve got to show what it actually looks like, so people say, hey, I want to go there. You need environmental shots where you can see customers, or at least people who look like customers, because then it makes it look like people actually come to your establishment. When it comes to reviews on Google, you can’t really control those, they’re going to be somebody’s best phone photo, which is fine, because people on Google expect real photos from real people sitting at the table. They get some leeway on premium quality. But on your website or your own socials, you need the most polished, most premium, most expertly lit situation you can possibly get, because that’s where people are probably going to see you first.