Summary
John explains how Indiana University organizations, clubs, and departments can use professional photography to promote future events and boost turnout. His approach is to cover the current event as a professional photographer, capturing all the great moments, whether it is a party, concert, or show, and then deliver all the photos, video, and anything else the organization wants. Those assets become marketing material for the next time around: the organization can use last year’s photos and videos to show how great the previous event was, which helps attract attention and draw a bigger crowd to the following year’s event. In short, strong coverage of this year’s event directly improves the promotion and overall performance of next year’s event, creating a recurring cycle of better attendance built on quality documentation.
Answer
The best way that organizations at IU in Bloomington can promote their events and potentially get better turnout, and get more people aware of them in the future, is by covering them with an actual professional photographer like myself. I get there, capture all the great moments of the event, whether it’s a party or a concert or a show or whatever it may be, and then I deliver you all the photos and videos and whatever else you want. Then the next year, or whenever it is you want to use them, you can use those photos or videos to show how great the last one was. That helps you a ton to attract attention to the next year’s event. And that’s what we do, we deliver you great coverage of the event this year, and then it improves the overall performance of the event the next year. It basically becomes a recurring thing that keeps building on itself.
