How Restaurant Owners Can Use Professional Photography to Go Viral on Social Media

Summary

John offers his take on how restaurant and bar owners can use professional content to go viral on social media. His main advice is to be real and organic and to show up as an actual person on camera. Personality matters a lot, so being funny, weird, or memorable in some way, even something as simple as having a distinctive mustache, helps people connect. He suggests pairing that authentic personality with high-quality content, like leading into a video with an excited hook and then transitioning into a polished shot of the new dish or item. In John’s view, a strong personality combined with high-quality photos and video is the winning formula, because the genuine human element draws viewers in while the professional content keeps the presentation sharp.

Answer

If you’re a restaurant or bar owner and you want to leverage content like photos and videos created by someone like me, and you want to know how you can go viral, it’s pretty easy. All you have to do is be real, like organic, be a real person. It helps if you’re funny or weird or bald, or if you have a mustache like mine, that always helps. But having high quality content to present when you’re introducing the video, like, guys, you won’t believe this new thing we got, check it out, and then you drop the phone and it transitions into something, that kind of thing works. If you’re a good personality, that helps a ton. But also having high quality content to move into the video with is another very important step. So it’s really the combination of being a genuine, entertaining person and backing it up with professional-looking content that gives you the best shot at going viral.